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The drone debate comes to PR

The buzzing noise above your head may sound like a giant-sized mosquito, but it’s not. Instead this “mosquito” is a person-operated, high-flying helicopter-looking device packing a high-res video camera. Yes, I’ve heard about drones in the media as used by

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Beating creative blocks

Running out of ‘creative juice’ happens to the best of us. Yes, even creatives aren’t always feeling creative. Whether you’re a designer, writer, photographer, videographer or a CEO trying to brainstorm the next big idea, running into a creative block

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The importance of “why?”

“People don’t buy what you do; they buy why you do it.” That was the common theme of closing keynote speaker Augie Ray’s message at the PR & Social Media Summit I attended at Marquette University in October. The easiest

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Making the most out of valuable work time

I recently read a short article on openforum.com that addressed ways to get the most out of your time during the workday. Sure, it would be great to have a few (or more!) extra hours in the day, but what’s