I’m tired. I’m tired of hearing about the boomers and the millennials. It’s with this in mind that I recently wrote a column about Generation X, how we lost our voice and the influence we still hold between the two
Feeling stuck with the same old communication and marketing efforts? Find some creative people to surround yourself with to get the juices flowing. Personally, I know when my creative bucket is running on near empty. I also know there are a
One of my least favorite type of posts on social media includes the words, “Check it out.” This is a half-hearted attempt at engagement and should be shunned by every communicator out there. What do you do or say instead?
One of our all-time favorite media alerts we did was for the Trout Museum here in Appleton. We had an opportunity to promote the Dr. Seuss exhibit and invite the media to attend the raising of the gigantic hat on
Copywriting for a brand can be more difficult than writing for yourself or an individual. You can’t interview a brand, hear the cadence of its voice or ask what inspires it. This is why it’s important to establish brand
Running out of ‘creative juice’ happens to the best of us. Yes, even creatives aren’t always feeling creative. Whether you’re a designer, writer, photographer, videographer or a CEO trying to brainstorm the next big idea, running into a creative block
According to Warren Buffett, it takes 20 years to build a reputation and five minutes to ruin it. Have you ever been to a business luncheon or dinner and wondered if you are doing anything wrong in terms of etiquette?
Is your brand or company unique? Did you groan or roll your eyes after reading the word unique? Businesses often draw from the same pool of vocabulary words, making once powerful words weak from overuse. This is an opportunity for
Business-related events are not foreign for professionals. On any given day, there are breakfasts, luncheons, fundraisers, presentations, awards banquets – you name it. There is a lot of excitement surrounding the day of these events: networking, the possibility of your
Focus groups are an extremely useful research tool. They can be an invaluable way to learn what people think about a certain topic, how they react to a certain idea or what nuances you’re missing about your target audiences. On