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The importance of “why?”

“People don’t buy what you do; they buy why you do it.” That was the common theme of closing keynote speaker Augie Ray’s message at the PR & Social Media Summit I attended at Marquette University in October. The easiest

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Keep your creative PR wheels turning

As public relations professionals, one of our goals is to help our clients tell their stories and share their messages in ways that are exciting and original. It isn’t about simply pitching a story, but creating a distinctive angle –