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The importance of embracing both old and new media

Sara Jeffers is an account coordinator with Red Shoes PR.I’ve watched the news as long as I can remember. Growing up, my parents used it as a way to unwind after work, and although us kids would’ve much rather been watching something fluf…

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Smart public relations move? Or not.

Maria Heim, account executive for Red Shoes PR, shares a few thoughts on making a bad PR move for a short term gain.

I was in St. Paul, Minn. for a funeral last weekend during the blizzard that hit the Midwest. On Saturday I was shocked to see a TV ne…

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The do’s and don’ts of media relations

Karen Buckoski, senior account executive at Red Shoes PR, talks about the do’s and don’ts when working with the media. Do understand what news is – and what it is notOur job as PR professionals is to help our clients determine what news is and wh…

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The Evolution of Social Media Platforms (or not)

Are social media platforms evolving fast enough? Is FourSquare checked out instead of checked in? Is Facebook evolving too fast? Lisa Cruz and Tommy Clifford discuss how some are missing the next steps for success and some are racing ahead.

Red Shoes …