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In Crisis Communications Trust Your Instincts

When we hear the word “crisis” we often think of some catastrophic event, but that’s not always the case. A better definition of the term is an unexpected event that could negatively impact your customers, your employees and your business. The key wor…

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What do you do? What is public relations?

 
 
 
 
It’s not uncommon to get this question at least once a week. From friends and family to new business prospects, many want to know: What is public relations? I often give a pat response something along the lines of: We devel…